Beyond The Blog
Beyond the Blog is an evolution of The Patterson Foundation’s storytelling approach focused on creating and sharing engaging content featuring the people, organizations, and communities strengthened through the Foundation’s work. This idea began and grew in 2022 with strategic oversight from MagnifyGood, guidance from Debra Jacobs, and content planning, coordination, and production by Kellie Alexander and Rachel Hettinger.
Beyond The Blog
Using Our Words With Purpose, Intentionality, and Responsibility
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The Patterson Foundation
Debra Jacobs, president and CEO of The Patterson Foundation, joins Kiarra Louis to explore the importance of strategic communications at The Foundation, especially in strengthening the efforts of individuals, organizations, and communities.
- Key Themes
- Building Trust and Relationships
- Simplifying The Message
- Asking Who Else Cares?
- Timestamps
- 3:15- Using different platforms
- 3:44 - High tech high touch
- 5:47 - Setting the culture, pace, and behaviors of an organization.
- 8:36 - MagnifyGood, TPF’s strategic partner
- 11:14 - The role of TPFers
- 16:16 - Three-legged stool of communications
Links to Learn More
- I 501(c) You - The Podcast for NonProfit Board Members
- Episode 24: Maximizing Impact through Strategic Communication with Debra Jacobs
Join The Journey